Items Tagged With CheNelle

A big congratulations to Che'Nelle and her manager, my super awesome friend Charles Dixon on landing Che'Nelle on the cover of FHM Malaysia!

If you haven't heard of this beautiful half-Chinese, Malaysian and Indian recording artist named Che'Nelle yet, that's because you're catching an international star who's about to blow up. I'm not just saying that. The girl is talented. I met her last December in NYC.

Here's a social media story for all my fellow geek friends to follow. Che'Nelle's career was launched from her MySpace page. She writes, mixes and produces her own songs and is the reason why my friend Charles (djsircharles on Twitter) -- a 20+ year music industry veteran -- flew from NYC to Perth, Australia a few years ago and got this girl signed to Virgin Records (now Capitol Records) in 3 days.

Almost 40K MySpace friends later and over 1 million hits combined on all her "I Fell In Love With A DJ" videos up on Youtube, (also posted on the top left of this blog) I'd say it's a good start. =) She's already famous in Australia, Southeast Asia and Japan.

Che'Nelle is going to be performing in China for the first time at the upcoming Dreamblogue Dream Bash golf charity event in Mission Hills so for all my China friends in south China check it out!

...look forward to seeing Che'Nelle and Charles again at The China Business Network dinner we're hosting in NYC next week!

FYI, if you're interested in interviewing or booking Che'Nelle for a performance I'll be happy to put you in contact with Charles.

My dedication to building bridges in 2008 involves any business sector with a genuine interest in understanding how to localize their China strategy. The music industry is no different.

My friend and veteran music producer, Charles Dixon is planning his first trip to China, but I can tell he already "gets it" and will do quite well. He's spent the past few months building personal relationships with those on the ground in China and is working with Che'Nelle (half Chinese herself) on translating key songs into Chinese.

Case in point, the very popular "I Fell In Love With A DJ" song above has now been translated into Chinese courtesy of language and brand strategy consulting from CultureFish Media. The 2 videos of this song have already collectively received 1 million+ hits on YouTube in a matter of months. Imagine once her Chinese version hits on Baidu.

Initial focus groups conducted by CultureFish Media among Chinese university students in China confirm what we already know, Che'Nelle has international appeal and I'm confident that her current popularity in Australia, Japan, US and the UK will extend to China this year. Good Luck Charles! You deserve it.